137 billion dollars expected sector revenues this year

 Experts in the electronic games industry said, that the industry is developing and changing towards more growth with the control of mobile games on the scene and the adoption of new technologies such as virtual reality and enhanced reality, calling on young people and developers to focus on mobile games, which is expected to record 51% Of global industry revenues this year.
Experts estimated that the industry of electronic games of all kinds is witnessing great growth, especially "mobile games", where revenues are expected to rise to $ 137 billion this year.
With this figure, revenue from the gaming industry worldwide will grow this year by more than 25 percent, compared with last year's revenue of about $ 109 billion.
These figures include all types of online games: "Geming Mobile", "Online Geming", "Gimeng Video" and "Consul Gimeng", games provided by other devices, such as previous Xbox, "Playstation" and others.
According to international studies, the experts estimated that mobile games alone alone will account for more than 70 billion dollars, which accounts for more than 51% of the total revenue of the industry.
For comparison, the revenues of mobile games alone last year amounted to 46 billion dollars.
Chairman of the Board of Trustees of the King Abdullah II Fund for Development, Eng. Imad Fakhouri, opened the 8th Summit of the Electronic Games Industry under the slogan "The best use of technology." The Summit of the Gaming Industry is the largest gathering of game makers, developers, youth and experts interested in this industry in Jordan and the region.
He stressed that the summit is an opportunity for participants to bridge the gap between them by exchanging knowledge and knowledge of the best ways to use technology from international specialists and finding new operational opportunities that contribute to increasing the income of developers and those interested in electronic games.
During the opening ceremony, Fakhoury addressed King Abdullah II's article entitled "Platforms of Communication or Social Controversy", in which he stressed the importance of using technology, tools and techniques in developing and reforming away from the negative, in addition to the role of technology companies in tackling them through continuous technical development.
Fakhoury presented the efforts of the King Abdullah II Development Fund in partnership with the Association of Gaming Industry Companies in Jordan to support the gaming industry to become a hub for the industry in the region.
In this context, Fakhoury referred to the Jordanian Games Laboratory, which was inaugurated by King Abdullah II in 2011 and was designed specifically to meet the needs of developers and companies in the design and programming of the games to serve as incubators for their projects and development, in addition to the establishment of seven laboratories equipped with the latest technologies in Amman, , Ma'an, Al-Hussein Bin Talal University, Al-Zarqa, Karak, Al-Mubadah Club and Mu'tah University, in addition to the Mobile Games Laboratory.
"The continuation of this summit is of great importance to make Jordan a regional hub for this industry and to develop the skills of our youth," said Noor Khreis, technical partner of the gaming console, CEO of Mays Al Ward Mobile Games. On mobile games that are spreading and on technologies such as virtual reality technology.
Kharis said in a statement to Al Ghad that the summit attracted 700 young men and women from local and international companies, independent developers and those interested in this industry, which has attracted the participation of 30 developers and international and Arab gaming companies.
He pointed out the importance of taking advantage of the latest developments and trends of this industry to increase growth and to acquire the largest number of users. He pointed out that the Arab companies participating in the current summit will discuss the day feeding the possibilities of developing the Arab industry.
On the sidelines of the first day of the Games Summit, the results of the "Mobile Games Applications Challenge" were announced yesterday at its 10th session, the initiative of the Jordanian Electronic Games Laboratory, supported by the King Abdullah II Fund for Development, targeting school students in all regions of the Kingdom From 14 to 16 years old.
The final results of the challenge resulted in the victory of the Al-Quwaira secondary school for girls from the Governorate of Aqaba, the development of the Freedom game at the level of the southern region and the secondary school for boys from Jerash governorate, the development of The Historic Man game in the northern region and the Tamadr bint Amr secondary school for girls from Zarqa governorate, Nasmi and Nashmia "at the level of the central region, where will be the establishment of a mini-games laboratory value of (3500) dinars for each school winner in the first place in each province to improve and develop its information technology department.
The founder and CEO of Tomato, the Jordanian company specializing in publishing games in Arabic, Hossam Hamo Ban, said that young people and entrepreneurs who are interested in this field should learn continuously and follow the changes taking place in this sector.
He called on Hamo to focus on smart phone games because it will form the future in the industry more than other types of electronic games. He pointed out the importance and role of publishers of electronic games in Arabization and publishing games in the Arab region and in Arabic language.

 

Web development has become a fundamental requirement of the modern age of any company or institution. Therefore we have worked in WeGroups to keep abreast of the latest developments in the design and development of these sites and applications that the market needs, and we are keen to provide these services with high quality and high degree Of security,

Website Development Life Cycle which we follow in WeGroups Company :

 Stage 1. Gathering Information: Purpose, Main Goals, and Target Audience

 This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. Such kind of a website development questionnaire helps to develop the best strategy for further project management , different technologies should be used according to the purposes. A well described and detailed plan made on the basis of this pre-development data can protect you from spending extra resources on solving the unexpected issues such as design changing or adding the functionality that wasn’t initially planned.

 

Stage 2. Planning: Sitemap and Wireframe Creation

At this stage of website development cycle, the developer creates the data that can give to a customer an opportunity to judge how the entire site will look like. On the basis of the information that was gathered together in the previous phase, the sitemap is created.

 

Stage 3. Design: Page Layouts, Review, and Approval Cycle During the design phase

 your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while you work on a design. Website layout is the result of designer’s work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functional. Layouts contain colors, logos, images and can give a general understanding of the future product. After that, the customer can review the layout and send you his feedback. If the client is not sure about some aspects of your design, you should change the layout and send it back to him. This cycle should be repeated until the customer is completely satisfied. Estimated time: from 4 to 12 weeks.

 

Stage 4. Content Writing and Assembly

Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated. At this step it is necessary to put in writing the very essence you’d like to communicate to the audience of your website, and add calls-to-action. Content writing involves also creation of catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. As a rule, the client undertakes to provide website content ready to migrate to the site. It is better when all website content is provided before or during website coding.

Stage 5. Coding

 At this step, you can finally start creating the website itself. Graphic elements that have been designed during the previous stages should be used to create an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS should be implemented to make sure that server can handle the installation and set-up smoothly. All static web page elements that were designed during the mock-up and layout creation should be created and tested. Then, special features and interactivity should be added. A deep understanding of every website development technology that you’re going to use is crucial at this phase. When you use CMS for site creation, you can also install CMS plugins at this step if there’s a need. The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is pretty important for SEO.

Stage 6. Testing, Review and Launch

Testing is probably the most routine part of a process. Every single link should be tested to make sure that there are no broken ones among them. You should check every form, every script, run a spell-checking software to find possible typos. Use code validators to check if your code follows the current web standards. Valid code is necessary, for example, if cross-browser compatibility is important for you. After you check and re-check your website, it’s time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After you deployed the files, you should run yet another, final test to be sure that all your files have been installed correctly.

Stage 7. Maintenance: Opinion Monitoring and Regular Updating

What’s important to remember is that a website is more a service than a product. It’s not enough to “deliver” a website to a user. You should also make sure that everything works fine, and everybody is satisfied and always be prepared to make changes in another case. Feedback system added to the site will allow you to detect possible problems the end-users face. The highest priority task in this case is to fix the problem as fast as you can. If you won’t, you may find one day that your users prefer to use another website rather than put up with the inconvenience. The other important thing is keeping your website up to date. If you use a CMS, regular updates will prevent you from bugs and decrease security risks.

Many people hear about programming languages ​​and their popularity in the business world. There is a great trend towards learning, and the programming languages ​​are the languages ​​of the future and programming the profession of the future, and here is the question that comes to mind what language to start from? I will be with you today to answer this question. I will talk about Ruby programming language and what makes it a good choice to start with.

Ruby has a large community, and the importance of a large community is that it provides the best support to programmers, both at the source and documentation level or at the level of software libraries. It has a mature and stable society.

Ruby is popular in Web development in particular. Using the Ruby on Rails framework, the developer can begin building the site's structure, implementing its idea and seeing the results in a few commands. The Rails framework has made a quantum leap in Web concepts and applications. Has accepted other frameworks to become the cornerstone of modern web applications, so many startups, entrepreneurs and independents alike are using them to build their businesses. The RoR framework provides many tools that make Web application development systematic and easy. The Rails Framework provides several solutions that will enhance joint work between developers and provide ideas and tools for building scalable Web applications for future development.

5 Reasons Motion Graphics Help You Connect With People

We’re big fans of motion graphics. It’s not because they’re pretty or feature cool animations. It’s because they’re a unique way to communicate. They blend the best of visual communication with motion storytelling and audio to create an engaging piece of content that helps brands share their story, reach people in different ways, and present their message in a compelling package. (That’s why we think they belong in every content marketers’ mix.)

OK, But What Are Motion Graphics?

There can be some confusion about this format. Are they videos? Are they cartoons? Basically, a motion graphic is our industry’s term for animated video. They may be 2D animations, 3D renderings, or GIFS. They may include audio, voice over, or sound effects. They may also incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. But you’re probably most familiar with them as animated videos.

How Do Motion Graphics Help Brands?

A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video. More media platforms support video, and people are coming to prefer—if not expect—information to be delivered in that package. (According to a 2014 Levels Beyond survey, 40% of consumers said they would rather watch a brand video than read the same information.)

For marketers, this is an exciting opportunity to explore motion graphics. No matter your communication needs, there are plenty of applications for motion graphics at all touchpoints.

  • Traditional ads: Online or television commercials (national or regional).
  • Promo videos: Viral videos, case studies, testimonials, product reviews—anything that publicizes your work or brand. May be editorial or advertorial.
  • Explainer videos: Introductions, overviews, processes, tutorials for products, services, or ideas.
  • Culture marketing videos: Content to showcase your brand, people, or causes.
  • Social videos: Content to engage followers on social—Facebook, Instagram, Snapchat, YouTube, etc. May be educational or pure entertainment. (According to Tubular Insights, 46% of consumers said they’ve made a purchase as a result of watching a brand video on social media.)

Sales collateral: Company info, product info, or anything that a sales team regularly communicates. (Turning that info into a motion graphic can save time and energy.)

The 5 Biggest Benefits of Motion Graphics:

What makes motion graphics so special? It’s a mix of both what they do for the viewer and how they help you tell your brand story.

1) They’re Emotionally Captivating

Beyond being attention-grabbing, motion graphics affect our emotions; it’s actually a biological response. Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see depicted on a screen. (That’s why you experience physical fear in a horror movie or joy in a rom-com.)

When you are telling emotional stories, motion graphics give you many tools to help you communicate. Moody music, powerful voiceover, and stunning visuals can all work together to build an impactful story. (On that note, motion graphics can give you more control over how you tell a story than other video formats; live-action productions rely on things like actors, sets, weather, etc., which make it harder to control outcome. With motion, if it’s on the storyboard, you can do it.)

2) They Distill Information for Easy Comprehension:

Visual communication is so effective because it targets the way your brain processes information. In fact, visual processing is nearly instant. (A 2014 MIT study found that you can process visual information in as little as 13 milliseconds.) That’s why many things are easier to understand if you can “see” them. Through visual storytelling, motion graphics help break down complex information, delivering the message simply and clearly. This is especially useful for:

  • Tutorials: Motion graphics are great any time you need to show, not just tell—especially great for explainer.
  • Processes: How does something work? What’s the process? Motion graphics are a great way to break it down.
  • Data visualization: Data that seems dense and impenetrable can be easily brought to life through visualization.
  • Abstract concepts: Motion graphics are a great tool to clarify, give context, or explain information.

3) They’re a passive experience:

Tubular Insights reports that consumers spend around 6 hours per week watching video content on social media networks. It’s no surprise. We all remember why we were so happy when a substitute teacher put on a video in class; it meant we didn’t have to do anything. Motion graphics are the same. Viewers don’t have to read, explore data, or exert much mental energy. They just have to press play and sit back. (Remember that the majority of consumers would rather watch than read.) When you need to deliver a contained message, doing so with motion graphics will make it easier for viewers to consume it.

4) They Can Be Repurposed:

Now that social and media platforms support video, you can disseminate your motion graphics in many places and in many ways, helping extend the lifecycle of a campaign. You might break up a video to create content tailored for specific groups. You might add your motion graphic to a presentation or e-book. With evergreen topics or explainer videos, you have a piece of well-designed piece of communication that can serve you well for years.

5) They’re Great When You’re Short on Time:

Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. (This is especially useful on social. According to a 2015 Facebook study, even watching under 10 seconds of a video can help increase brand awareness and build purchase intent.) By combining audio and visuals, motion graphics make the most of humans’ information-processing abilities, letting you say more with less content. What might be explained in a 1,500-word article can be shown in a minute. A complicated process can be visually explained in 15 seconds. Their inherently visual nature also makes motion graphics useful if you are in an environment where you can’t rely on audio (e.g., a busy trade show floor).

How Start Making Motion Graphics:

Motion graphics are a great tool for marketers, but only if they align with your goals and your story. Take a look at our breakdown of visual communication formats to find out if motion graphics are the right choice. If you’re ready to start making them, check out our tips for every stage of the process:

  • Learn how to make compelling motion graphics in 4 steps.
  • Try these tips to write an airtight motion graphic script.
  • Get inspiration by checking out these 6 cutting-edge motion graphics.
  • Use these 8 tactics to get more views for your motion graphics.    

If you need a motion video, let’s chat about your project.

 

 

 

 

As part of its role in highlighting the rapidly changing reality of retailing, Ericsson's Consumer and Industry Lab presented the "Beyond Smart Shopping - The Rise of Smart Assistants" report. This report describes the role of communication in controlling customer shopping trends and the continued increase in the use of smartphones To push the price of goods and services to create a new revolution in the world of shopping involving the use of assistants to support shoppers online.

 

Smartphone users will soon rely on digital assistants on their phones for support while shopping smartly, while smart home speakers will be used to automate routine home purchases.

Choosing the type of shopping assistant for home and personal purchases will be more important than the actual purchase decision in the near future. For example, 63 percent of smart phone shoppers would like to get help to compare prices, Percent in getting help to make shopping decisions easily, a potential role for a personal shopping consultant.

The report is based on a special survey of sophisticated Internet users in ten influential cities worldwide. The sample is a small fraction of shoppers around the world. This sample was selected based on its digital business, placing it at the forefront of the fundamental changes sweeping the world of commerce. Retail all over the world.

"While consumer shopping products are rapidly changing in themselves, it is important to understand the behavior of people involved in 5th generation technology, smart homes, Internet technologies for consumers, and artificial intelligence," said Michael Bjorn, head of research at the consumer and industry lab at Ericsson. "Employing artificial intelligence in the automation of daily purchasing will create demand for Internet-based sensors, as well as the need for people to connect their home appliances."

The digitization of shopping also raises questions about the future of physical stores. Consumers expect artificial intelligence and virtual reality technologies to achieve all the advantages of physical stores, and more than half believe that the decline in the number of shopkeepers will increase demand for goods and household goods, Refers to a future based on retail connectivity for both digital shopping experiences and the automation of delivery operations.

Respondents also believe that problems with personal information in the future will lead to a key question: To what extent can digital marketing assistants be trusted, and how will they affect consumers?

Facebook has made a lot of big changes lately, and it’s generated a ton of conversation and questions from both users and businesses on the platform wondering exactly what this will mean moving forward, The short answer: these changes are very good, even if they feel a little inconvenient while we adjust to them, Ultimately, they’ll improve Facebook Ads for users and marketers alike, creating a win-win situation for everyone involved.

In this special edition to our Facebook Updates post, we’re going to be taking a look at the new “Facebook 2.0” and what it means not only for users but for the advertisers trying to connect with them.

We’ll have some of our top experts weighing in about the potential impact and how to prepare for it.

 

To keep users’ information safe and secure, Facebook is changing the way advertisers can target their adverts. 

We are in full support of these changes because we believe they are critical to maintaining trust between advertisers and Facebook users.

Some of these changes will impact your Facebook advertising strategy, so our Facebook round up this month focuses just on the recent updates that affect marketers.

Note that these changes are actively happening and are a work in progress, as you can see from the infographic off Facebook, so we’re going off the information we have now.

 

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