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About 1.56 billion people sign up for Facebook on a daily basis and are considered active users (March 2019), an increase of 8% year-on-year, with 66% of the active Facebook audience "DAU" , That is, there are a huge number and a large number of active Facebook users on their visits to the site and this makes them a promising audience for your marketing efforts, so let's talk seriously! Let's admit if you need to get more followers on Facebook then you need to do funded advertising, and we all know that it is inevitable.

 

There are 7 tips to advertise on social networks to make the most of your budget

 

Have you thought about starting to use ads that are funded for your business?

If you have started, it is likely that you have developed your strategy for social networking.

It may be scary at first because you'll start allocating funds from your company's budget for sponsored ads, so it's important to do it right.

In the next seven points, I'll show you how to maximize your advertising spend while maximizing your advertising spend.

1. Know the commercial goal you are trying to achieve

As with all marketing strategies, it is very difficult to achieve your goals if you do not know your goals in the first place. Understanding the commercial goal you are trying to achieve with your ads is critical to ensuring that you choose the right social network for your ad, and choose the right ad to get the results you want.

2. Know your target audience

Each social network has different audience considerations than the other, but all provide specific ad targeting. Knowing what you're trying to reach allows you to make the most of your targeting options and ensure you get the best solution for your advertising.

Developing audience figures can help you understand which audience to focus on exactly.

Tip: Divide your audience into several groups ranging from 20 to 100 groups.

3. Allow free publications to identify your ads

 You're likely to post content on multiple social networks, some of which will resonate with followers; follow any of them to be clicked, liked, shared, and commented upon. These high performing publications are the best candidates for advertising.

4. Pay for the goal that interests you: impression or interaction

 Keeping your social media budget under control means thinking about whether you're designing an ad campaign based on impressions or interaction. If you pay every time someone sees an ad, your message can reach a wide network. But if you pay for interaction, you only want people who are really interested in dealing with you. Because you do not want to pay for the interaction of people who are not interested in your business.

 Engagement and impression campaigns can be valuable for your business, so you have to choose the right type to align with your business goals so you only pay for real results.

 Tip: Draft your ad to help people decide whether to advertise to them.

5. Tailor your ads to suit smartphones

 90% of social network users browse through smartphones. This means that most social media ads are also shown on mobile devices. You should tailor your ads to fit the small screen, including images that are easy to view.

6. Test your ads to improve performance

  One of the great social advertising virtues is immediate feedback, so you can measure the effectiveness of your ad in minutes and follow advanced analytics reports. The best practice is to test multiple ads with small budgets with a small audience to determine the best results, then use the winning ad in the primary campaign.

7. Measuring results

 Measuring results will allow you to see if you've reached your goals, to see what worked and what did not work, to help you improve it.

 Measuring your results and getting concrete data about the value your ads bring to your company (purchases, orders, etc.) is an essential part of ROI. If you can prove that your ads are paying off, you'll have the budget you need to continue your work.

Facebook has made a lot of big changes lately, and it’s generated a ton of conversation and questions from both users and businesses on the platform wondering exactly what this will mean moving forward, The short answer: these changes are very good, even if they feel a little inconvenient while we adjust to them, Ultimately, they’ll improve Facebook Ads for users and marketers alike, creating a win-win situation for everyone involved.

In this special edition to our Facebook Updates post, we’re going to be taking a look at the new “Facebook 2.0” and what it means not only for users but for the advertisers trying to connect with them.

We’ll have some of our top experts weighing in about the potential impact and how to prepare for it.

 

To keep users’ information safe and secure, Facebook is changing the way advertisers can target their adverts. 

We are in full support of these changes because we believe they are critical to maintaining trust between advertisers and Facebook users.

Some of these changes will impact your Facebook advertising strategy, so our Facebook round up this month focuses just on the recent updates that affect marketers.

Note that these changes are actively happening and are a work in progress, as you can see from the infographic off Facebook, so we’re going off the information we have now.

 

E-Commerce
Are financial and commercial transactions involving the purchase of goods, goods, and services over the Internet, in addition to marketing, supply, and demand? It includes several basic requirements: computers, the Internet and servers, programs and applications that will increase the buyer demand and increase sales. E-commerce is an interactive, interactive platform between the merchant and the consumer. A person can do everything from traditional shopping to financial and banking services such as electronic payment over the Internet.

E-commerce
E-commerce has several types based on the parties that are done among them:

- B2B (B2B), with electronic services and products, exchanged between them.

- Corporate and consumer e-commerce (B2C), by companies selling their services and products to the consumer directly.

- Consumer and Consumer E-commerce (C2C), whereby products and services are exchanged between consumers.

- E-commerce between consumers and companies (C2B), which is the reverse of commerce (B2C), where consumers and customers offer their services and products to companies to buy them.

E-commerce barriers and solutions
Due to the spread of e-commerce through the Internet because of its ease of access to the goods in addition to reducing the material costs, especially when renting shops and others, it was necessary to have some of the obstacles and challenges faced by them, including:

Create a convenient shopping experience with a particular thing
Consumers need to unify what they see on the ground in traditional and online stores, and matching goods, so traders can solve this problem by synchronizing goods in stores with those on the Internet to make it easier for consumers to buy.

Shipping & Tracking Shipping
Most shoppers on the Internet want to ship their goods to them, so traders should use shipping companies to deliver goods to their owners for a fee instead of shipping, and there must be notifications to alert people and help them track their cargo.

Fear of international sales
Many traders face the problem of rushing to sell their goods internationally for fear of legal consequences, so these problems are solved by traders trying to price their goods and get their own brands to follow the quality standards, which provides them with an important source of revenue.

Fraud
Online commerce is plagued by fraudulent payments, and this problem is resolved by obtaining a security certificate that encrypts the payment process, as well as using a good payment processor to ensure greater security.

Loss of customer loyalty
Many companies may suffer huge losses because their customers turn to other companies because of poor customer service and better discounts. These problems are solved by providing better quality customer service, monitoring customer interaction, and using technology to care for customers.

Many people hear about programming languages ​​and their popularity in the business world. There is a great trend towards learning, and the programming languages ​​are the languages ​​of the future and programming the profession of the future, and here is the question that comes to mind what language to start from? I will be with you today to answer this question. I will talk about Ruby programming language and what makes it a good choice to start with.

Ruby has a large community, and the importance of a large community is that it provides the best support to programmers, both at the source and documentation level or at the level of software libraries. It has a mature and stable society.

Ruby is popular in Web development in particular. Using the Ruby on Rails framework, the developer can begin building the site's structure, implementing its idea and seeing the results in a few commands. The Rails framework has made a quantum leap in Web concepts and applications. Has accepted other frameworks to become the cornerstone of modern web applications, so many startups, entrepreneurs and independents alike are using them to build their businesses. The RoR framework provides many tools that make Web application development systematic and easy. The Rails Framework provides several solutions that will enhance joint work between developers and provide ideas and tools for building scalable Web applications for future development.

We’re big fans of motion graphics. It’s not because they’re pretty or feature cool animations. It’s because they’re a unique way to communicate. They blend the best of visual communication with motion storytelling and audio to create an engaging piece of content that helps brands share their story, reach people in different ways, and present their message in a compelling package. (That’s why we think they belong in every content marketers’ mix.)

OK, But What Are Motion Graphics?

There can be some confusion about this format. Are they videos? Are they cartoons? Basically, a motion graphic is our industry’s term for animated video. They may be 2D animations, 3D renderings, or GIFS. They may include audio, voice over, or sound effects. They may also incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. But you’re probably most familiar with them as animated videos.

How Do Motion Graphics Help Brands?

A healthy content strategy includes a mix of content, including articles, infographics, e-books, and more. But there’s no denying people are more and more interested in video. More media platforms support video, and people are coming to prefer—if not expect—information to be delivered in that package. (According to a 2014 Levels Beyond survey, 40% of consumers said they would rather watch a brand video than read the same information.)

For marketers, this is an exciting opportunity to explore motion graphics. No matter your communication needs, there are plenty of applications for motion graphics at all touchpoints.

  • Traditional ads: Online or television commercials (national or regional).
  • Promo videos: Viral videos, case studies, testimonials, product reviews—anything that publicizes your work or brand. Maybe editorial or advertorial.
  • Explainer videos: Introductions, overviews, processes, tutorials for products, services, or ideas.
  • Culture marketing videos: Content to showcase your brand, people, or causes.
  • Social videos: Content to engage followers on social—Facebook, Instagram, Snapchat, YouTube, etc. May be educational or pure entertainment. (According to Tubular Insights, 46% of consumers said they’ve made a purchase as a result of watching a brand video on social media.)

Sales collateral: Company info, product info, or anything that a sales team regularly communicates. (Turning that info into a motion graphic can save time and energy.)

The 5 Biggest Benefits of Motion Graphics:

What makes motion graphics so special? It’s a mix of both what they do for the viewer and how they help you tell your brand story.

1) They’re Emotionally Captivating

Beyond being attention-grabbing, motion graphics affect our emotions; it’s actually a biological response. Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see depicted on a screen. (That’s why you experience physical fear in a horror movie or joy in a rom-com.)

When you are telling emotional stories, motion graphics give you many tools to help you communicate. Moody music, powerful voiceover, and stunning visuals can all work together to build an impactful story. (On that note, motion graphics can give you more control over how you tell a story than other video formats; live-action productions rely on things like actors, sets, weather, etc., which make it harder to control the outcome. With motion, if it’s on the storyboard, you can do it.)

2) They Distill Information for Easy Comprehension:

Visual communication is so effective because it targets the way your brain processes information. In fact, visual processing is nearly instant. (A 2014 MIT study found that you can process visual information in as little as 13 milliseconds.) That’s why many things are easier to understand if you can “see” them. Through visual storytelling, motion graphics help break down complex information, delivering the message simply and clearly. This is especially useful for:

  • Tutorials: Motion graphics are great any time you need to show, not just tell—especially great for an explainer.
  • Processes: How does something work? What’s the process? Motion graphics are a great way to break it down.
  • Data visualization: Data that seems dense and impenetrable can be easily brought to life through visualization.
  • Abstract concepts: Motion graphics is a great tool to clarify, give context, or explain information.

3) They’re a passive experience:

Tubular Insights reports that consumers spend around 6 hours per week watching video content on social media networks. It’s no surprise. We all remember why we were so happy when a substitute teacher put on a video in class; it meant we didn’t have to do anything. Motion graphics are the same. Viewers don’t have to read, explore data, or exert much mental energy. They just have to press play and sit back. (Remember that the majority of consumers would rather watch than reading.) When you need to deliver a contained message, doing so with motion graphics will make it easier for viewers to consume it.

4) They Can Be Repurposed:

Now that social and media platforms support video, you can disseminate your motion graphics in many places and in many ways, helping extend the lifecycle of a campaign. You might break up a video to create content tailored for specific groups. You might add your motion graphic to a presentation or e-book. With evergreen topics or explainer videos, you have a piece of a well-designed piece of communication that can serve you well for years.

5) They’re Great When You’re Short on Time:

Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. (This is especially useful on social. According to a 2015 Facebook study, even watching under 10 seconds of a video can help increase brand awareness and build purchase intent.) By combining audio and visuals, motion graphics make the most of humans’ information-processing abilities, letting you say more with less content. What might be explained in a 1,500-word article can be shown in a minute. A complicated process can be visually explained in 15 seconds. Their inherently visual nature also makes motion graphics useful if you are in an environment where you can’t rely on audio (e.g., a busy trade show floor).

How Start Making Motion Graphics:

Motion graphics is a great tool for marketers, but only if they align with your goals and your story. Take a look at our breakdown of visual communication formats to find out if motion graphics are the right choice. If you’re ready to start making them, check out our tips for every stage of the process:

  • Learn how to make compelling motion graphics in 4 steps.
  • Try these tips to write an airtight motion graphic script.
  • Get inspiration by checking out these 6 cutting-edge motion graphics.
  • Use these 8 tactics to get more views for your motion graphics.    

If you need a motion video, let’s chat about your project.

 

 

 

 

As part of its role in highlighting the rapidly changing reality of retailing, Ericsson's Consumer and Industry Lab presented the "Beyond Smart Shopping - The Rise of Smart Assistants" report. This report describes the role of communication in controlling customer shopping trends and the continued increase in the use of smartphones To push the price of goods and services to create a new revolution in the world of shopping involving the use of assistants to support shoppers online.

 

Smartphone users will soon rely on digital assistants on their phones for support while shopping smartly, while smart home speakers will be used to automate routine home purchases.

Choosing the type of shopping assistant for home and personal purchases will be more important than the actual purchase decision in the near future. For example, 63 percent of smart phone shoppers would like to get help to compare prices, Percent in getting help to make shopping decisions easily, a potential role for a personal shopping consultant.

The report is based on a special survey of sophisticated Internet users in ten influential cities worldwide. The sample is a small fraction of shoppers around the world. This sample was selected based on its digital business, placing it at the forefront of the fundamental changes sweeping the world of commerce. Retail all over the world.

"While consumer shopping products are rapidly changing in themselves, it is important to understand the behavior of people involved in 5th generation technology, smart homes, Internet technologies for consumers, and artificial intelligence," said Michael Bjorn, head of research at the consumer and industry lab at Ericsson. "Employing artificial intelligence in the automation of daily purchasing will create demand for Internet-based sensors, as well as the need for people to connect their home appliances."

The digitization of shopping also raises questions about the future of physical stores. Consumers expect artificial intelligence and virtual reality technologies to achieve all the advantages of physical stores, and more than half believe that the decline in the number of shopkeepers will increase demand for goods and household goods, Refers to a future based on retail connectivity for both digital shopping experiences and the automation of delivery operations.

Respondents also believe that problems with personal information in the future will lead to a key question: To what extent can digital marketing assistants be trusted, and how will they affect consumers?

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