Facebook has made a lot of big changes lately, and it’s generated a ton of conversation and questions from both users and businesses on the platform wondering exactly what this will mean moving forward, The short answer: these changes are very good, even if they feel a little inconvenient while we adjust to them, Ultimately, they’ll improve Facebook Ads for users and marketers alike, creating a win-win situation for everyone involved.

In this special edition to our Facebook Updates post, we’re going to be taking a look at the new “Facebook 2.0” and what it means not only for users but for the advertisers trying to connect with them.

We’ll have some of our top experts weighing in about the potential impact and how to prepare for it.

 

To keep users’ information safe and secure, Facebook is changing the way advertisers can target their adverts. 

We are in full support of these changes because we believe they are critical to maintaining trust between advertisers and Facebook users.

Some of these changes will impact your Facebook advertising strategy, so our Facebook round up this month focuses just on the recent updates that affect marketers.

Note that these changes are actively happening and are a work in progress, as you can see from the infographic off Facebook, so we’re going off the information we have now.

 

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