As part of its role in highlighting the rapidly changing reality of retailing, Ericsson's Consumer and Industry Lab presented the "Beyond Smart Shopping - The Rise of Smart Assistants" report. This report describes the role of communication in controlling customer shopping trends and the continued increase in the use of smartphones To push the price of goods and services to create a new revolution in the world of shopping involving the use of assistants to support shoppers online.


Smartphone users will soon rely on digital assistants on their phones for support while shopping smartly, while smart home speakers will be used to automate routine home purchases.

Choosing the type of shopping assistant for home and personal purchases will be more important than the actual purchase decision in the near future. For example, 63 percent of smart phone shoppers would like to get help to compare prices, Percent in getting help to make shopping decisions easily, a potential role for a personal shopping consultant.

The report is based on a special survey of sophisticated Internet users in ten influential cities worldwide. The sample is a small fraction of shoppers around the world. This sample was selected based on its digital business, placing it at the forefront of the fundamental changes sweeping the world of commerce. Retail all over the world.

"While consumer shopping products are rapidly changing in themselves, it is important to understand the behavior of people involved in 5th generation technology, smart homes, Internet technologies for consumers, and artificial intelligence," said Michael Bjorn, head of research at the consumer and industry lab at Ericsson. "Employing artificial intelligence in the automation of daily purchasing will create demand for Internet-based sensors, as well as the need for people to connect their home appliances."

The digitization of shopping also raises questions about the future of physical stores. Consumers expect artificial intelligence and virtual reality technologies to achieve all the advantages of physical stores, and more than half believe that the decline in the number of shopkeepers will increase demand for goods and household goods, Refers to a future based on retail connectivity for both digital shopping experiences and the automation of delivery operations.

Respondents also believe that problems with personal information in the future will lead to a key question: To what extent can digital marketing assistants be trusted, and how will they affect consumers?

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